Welcome to ENCODEX


ENCODEX is offering product data for online shops, portals, retailers and industry. These completely structured data optimizes your catalogue and improve the client information.

Our solutions are based on the master file of the GfK retail panel and contain detailed technical product data for each SKU in the following assortments: Information Technology, Telecom, Consumer Electronics, Photo, Domestic Appliances and DIY. The currently offered spectrum comprises more than 2 million products from over 150 categories in 19 countries/languages.

By having access to one single consistent data base with product descriptions and specifications, customers can integrate attractive functions and software applications in their systems. This includes the intuitive navigation by categories, search for technical features, side-by-side product comparisons and individually designed data sheets.

Short overview of the benefits:

  • Increase market knowledge
    Immediate access to a complete brand and model overview for all technical consumer goods including up-to-date prices and sales performance indicators from GfK market research.
  • Improvement of client information
    Comprehensive and structured product data help your clients to make their purchase decision.
  • Cost Reduction for product data maintenance
    Outsourcing of the resource and time consuming classification and updating of product data.
  • Cost efficient distribution of your product information
    User defined provision of your product data to all relevant partner, also on international basis.
  • International Coverage
    A single data base facilitates the operation of your platform in a large number of countries and languages.