The internet has changed peoples' buying behaviour. Many consumers are using Shopping-Portals as an entrance and decision support for online and offline purchase. To satisfy the diversity of asked articles, portals need to offer all the time up-to-date information for existing products, new products and even new product fields. At the same time consumers are expecting a clear and comprehensive presentation of products. Also is it a challenge to integrate all the online-shops offers with different descriptions for identical products.
ENCODEX article data offer the following performance feature:
Portal operators use the complete ENCODEX catalogue with daily updates, allowing to be cost effective, consumer friendly and competitive.